Social Media
Examples of short-form video and social media storytelling created to highlight live event experiences, behind-the-scenes moments, and fan-focused content.
Driver Thank You Message to Volunteers – Miami E-Prix
Platform: Instagram / TikTok
Description:
Short-form video capturing a moment where a driver thanked volunteers for their support during the Miami E-Prix. The video highlights the appreciation drivers show toward the volunteers who help make race weekend possible.
My Role:
• Filmed the moment during the event
• Edited the clip for social media format
• Shared the content to highlight volunteer involvement and fan engagement
Goal:
Showcase the community aspect of race weekend and highlight the role volunteers play in supporting major sporting events.
Formula E Miami E-Prix Social Video
Platform: TikTok
Description:
Short-form video highlighting the experience of volunteering at the Miami E-Prix. The video uses a relatable “in your 20s” storytelling format to connect with younger audiences and showcase behind-the-scenes involvement in a major motorsports event.
My Role:
• Filmed and edited the video
• Wrote the caption and concept
• Published on social media platform
Goal:
Demonstrate how short-form content can highlight fan and volunteer experiences at live sporting events while appealing to a younger digital audience.
Day in My Life as a NASCAR Intern
Platform: Instagram / TikTok
Description:
Short-form video documenting a day working as an intern with the digital and influencer team at NASCAR. The video highlights behind-the-scenes moments from race weekend and includes coverage of a media day shoot promoting the upcoming Mexico race.
My Role:
• Filmed and edited the video
• Captured behind-the-scenes footage during the media day production
• Structured the video using a “day in the life” social media format
Goal:
Provide an authentic look at working behind the scenes in motorsports media while showcasing the production environment surrounding race promotions and digital storytelling.
Sunoco Content Station – Race Weekend Activation
Platform: TikTok
Description:
Short-form video highlighting day one at the Sunoco Content Station during race weekend. The content station serves as a dedicated space where influencers and digital creators produce branded content.
My Role:
• Filmed and edited the video
• Explained the purpose of the Sunoco Content Station
• Captured behind-the-scenes footage of influencer activity and branded content creation
Goal:
Showcase how brand activations and influencer collaborations contribute to fan engagement and digital storytelling during major sporting events.